Elevate Roofing (formerly R.L Craft) is a commercial roofing company located in Denison, Iowa. Established in 1978 their company has been in operation for over 40 years. Some of their Omaha clients include Midtown Crossing, Hy-Vee and Colliers International.
We created a design utilizing Elevate’s core values to create a logo that was not only appropriate for the target market but also balanced with the corporate identity of their company. The logo is not just a company logo but something that helps convey what they stand for.
Elevate wanted their brand to represent the importance of doing good in the world. To make their brand stand out, they turned to secondary art assets and photography to help create a compelling story for their clients. These assets correspond to their founding principles and utilize Mt. Sinai in illustrations and photography.
The brand was simple, yet sophisticated, and we wanted to highlight that in our design. We knew that we wanted the materials to reflect the modern simplicity of the brand, so we created an elegant and understated look that would allow their services and story to shine.