How We Helped Create an Award-Winning Website for Visit Omaha

We are thrilled to announce that one of our recent projects,, has won three awards at the 2023 Nebraska Advertising Awards! This website was part of a larger campaign to promote Omaha as a destination for family fun and adventure, featuring OMAI, the little sister of Omar the Troll who lives under Bob Kerrey Pedestrian Bridge.

The website was a joint effort between our team at Shape Society and our partners at Clark Creative Group, an Omaha-based full-service advertising agency. We were responsible for building the site and creating the animations, while Clark ran the overall campaign and illustration work.

Congrats to everyone at Clark Creative!

The website invites visitors to join OMAI on her adventures around Omaha, exploring different attractions and activities. The site features OMAI interacting with the user through custom animations and character narration that showcase Omaha’s culture, history, nature, and entertainment. The site also encourages visitors to share their own adventures on social media using #omaiadventure.

The website was designed with mobile devices in mind, as we wanted to create a seamless and engaging experience for users on any screen size. We used WordPress CMS and some heavy use of SVG animation (SMIL) to create smooth and colorful animations that bring Omai’s personality and adventures to life.

The website was launched in August 2022 and received positive feedback from both clients and users. The website also achieved impressive results in terms of traffic, engagement, conversions, and social media reach. The website helped increase awareness of Omaha as a travel destination among families with children.

The Concept

The concept behind OMAI’s Adventure Website was to create an interactive platform where families can learn about Omaha’s attractions by following OMAI’s footsteps. OMAI is a curious creature who landed in Omaha and decided to visit different places around the city.

At each attraction she visisted, OMAI left behind blue footprints with a QR code that can be scanned with a smartphone. By scanning the QR code, users can access OMAI’s Adventure Website where they can watch a short video of OMAI learning something cool about that place. They can also collect a free button at every stop they visit. You can also visit the Omaha Visitor’s Center to receive a free backpack to display your pin collection.

The website currently features 10 attractions in Omaha, including:

OMAI’s Adventure was recognized by the Nebraska Advertising Awards for its creativity, innovation, and effectiveness. The project won three awards: Judge’s Citation; a Gold ADDY Award for Brand Content and Entertainment; and a Silver ADDY Award for Integrated Brand Content Campaign – Local or National.

We are honored to receive these awards and proud of our collaboration with Clark Creative Group. We would like to thank them for choosing us as their partners with this project and giving us the opportunity to showcase our web design and animation skills.

We hope you enjoy visiting as much as we enjoyed creating it. If you have any questions or comments about this project or our services, please feel free to contact us anytime.